Now, let's look at a bottle of Centrum - the most advertised brand of vitamins on TV in the U.S. The label says that it contains the "Complete Antioxidant Group." What's that supposed to make you think? That Centrum meets your complete needs, right? Now, let's compare what's in Centrum to the optimum amounts that Dr. Cooper feels are necessary:

  Centrum Dr. Cooper
Vitamin C 60 mg 1,000 mg
16 times more than Centrum!
Vitamin E 30 IU 400 IU
13 times more than Centrum!
Beta Carotene 2,500 IU 25,000 IU
10 times more than Centrum!

I'm not trying to single out Centrum. It's the same with almost every brand on your supermarket shelves, no matter what country you live in. Almost all of them pattern their formulas based upon the RDA. What is the RDA again? It is the MINIMUM amount the government feels is necessary to avoid deficiency diseases like scurvy, rickets, pellagra and beriberi.

When someone tells me they're taking one of those cheap grocery store vitamins, I say "Good for you. Now we know you aren't going to die of scurvy."   Do you know of anyone who has died of scurvy lately? As for me, I'm not trying to avoid scurvy I'm trying to avoid cancer and heart disease.  Does your vitamin supplement really work? Is it adequate to help protect you from the deadly seven? Are you sure? Are you willing to bet your life on it? Examine the fine print on the side of the bottle. Does it contain all of the most powerful vitamins, minerals and antioxidants in the proper amounts?

Let me give you two examples:

Liquid colloidal minerals and Blue/Green Algae. They're both touted as miracle products, and I'm sure they have some value.. but how do they rate as general nutritional supplements in your fight against the deadly seven?

First, colloidal minerals that are marketed in a liquid solution. The selling point? Easy to drink and highly absorbable. According to the hype, 98% of the minerals are absorbed right into your cells. Sounds exciting. But wait ... What about the amounts? Let's look at just one ingredient - calcium.  The MINIMUM Recommended Daily Allowance of calcium is 800-1,200 mg per day Yet, the label states that the daily serving of colloidal minerals contains only 44 mg.  That's 18 to 27 times LESS than the government recommends in order to protect yourself from osteoporosis.  That means you would have to drink almost an entire bottle of the stuff a day to get enough of your essential calcium.  The same is true for many of the other minerals in the colloidal bottle.  As a general supplement, colloidal minerals are much worse than Centrum or One-A-Day, and much more expensive. I hope you get my point. Colloidal minerals aren't the answer.

Let's now examine another nutritional product - Blue/Green Algae.   According to the hype, it's nature's perfect food. Perfect as compared to what?   It does contain some exotic ingredients, but as to the 13 vitamins and 22 minerals that your body NEEDS to fight deadly disease every day; it contains far less than the RDA amounts, except in two areas:  vitamin B12 and the mineral boron. It may be nature's perfect food - if you're a fish - but we humans need much more powerful supplements in our fight against the deadly seven.

I bring these two examples to your attention to highlight the confusion that exists in the nutritional supplement world. There are thousands of "miracle" nutritional products on the market, but when you look at the fine print on the labels, they rarely contain the right ingredients in the right amounts.

Now it's not just the quantities that separate one vitamin brand from another. In order to compete on price, many of the supplement makers use the cheapest qualities of ingredients possible, without regard to whether or not these ingredients are actually being absorbed by the body.  You might swallow the pills, but are the ingredients actually being absorbed into your blood stream, and from there into your cells? If not, then your health and your money go right into the toilet.

Let me give you one specific example.

Getting enough of the mineral chromium is absolutely essential to your life. Deficiencies of chromium can eventually lead to diabetes and heart disease.   Yet many inexpensive supplements use a cheap and poorly-absorbable form of chromium called chromium chloride.  One researcher, Dr. John MacDonald, says that you get about as much chromium from some cheap vitamin brands as you would by licking the bumper on your car. But research has shown that when chromium is chelated into the patented form called Chromium Picolinate, it is 3 to 10 times more bioavailable. [82]    The extra cost is well worth it.  That's why you can't buy vitamins on price alone. This brings us to the final major myth about vitamins.


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